Run smarter.

One simple app that helps sole traders
steadily improve their business.

Download Pointer on the App StoreGet Pointer on Google Play

It’s like having a business coach at your side.

  • A clear picture of where you stand
  • Real-time insight on where to focus
  • A growing toolkit that helps you act

Pointer turns everyday transactions
into
better performance.

Automated finance

Pointer makes compliance a breeze, whether you’re doing it yourself or working with an accountant.

  • Organized bookkeeping
  • Instant reports
  • Prepare for MTD 2027/28

Clear, visual insight

Pointer analyzes everyday transaction data to give you simple, actionable intel like a personal coach.

  • Track your business “vitals”
  • Identify risks and opportunities
  • Get strategic insight on how to act

Tools to save and grow

Pointer’s toolkit makes it easy to streamline and improve everyday business tasks:

  • Budgeting and planning
  • Time-tracking, invoicing and CRM
  • Inventory and orders

Get Pointer

Create your account, then open the app and try it free for 14 days.
No card needed. You set up your business in the app.

Pointer dashboard with a coach prompt and performance scores
See where you stand
Pointer coach view of weekly profit and recent account moves
Know where to focus
Pointer tools for planning, invoicing, inventory, and tax
Take action with ease
Download Pointer on the App StoreGet Pointer on Google Play
Scan to get on your phone
QR code to get Pointer on your phone